Advertising

advertising

Click here to download a PDF of our Rate Card | Click here to request a media kit

Why should you advertise your business in the River Journal? Here’s our top five reasons... plus one.

1. WE REACH YOUR MARKET - The River Journal is distributed in two states (Idaho and Montana), four counties (Sanders, Boundary, Bonner aand Kootenai) and 18 individual communities (Plains, Thompson Falls, Trout Creek, Noxon, Heron, Clark Fork, Hope, Kootenai, Ponderay, Sandpoint, Sagle, Bayview, Athol, Coeur d’Alene, Elmira, Naples, Bonners Ferry and Dover). Within those areas, we distribute approximately 10,000 magazines per issue. According to industrystandards, that suggests around 25,000 people have the opportunity to read your ad.

2. YOU CAN AFFORD OUR PRICES- At the River Journal, we recognize the financial burdens that face small businesses in our area, and we have pricing plans to make our advertising affordable to you. Check out our rates and see for yourself.

3. YOU WON’T END UP LOST - We’re all familiar with advertising circulars that reach a lot of people in our area, but that bury your ad in the middle of hundreds of others. And many newspapers appear to give little thought to advertisers when they’re designing their pages. That doesn’t happen with the River Journal. Our pages are designed to allow advertisements to be an integral part of the information we share with our readers. Look at a print copy, and see what you think.

4. QUALITY - Unless you’re working with a professional marketing company, we prefer to design your ad ourself. Years of experience have taught us what qualities in an ad will cause readers to take notice. The proof? Many of our advertisers ask us if they can use the ad we created for them in other publications.

5. SERVICE - Mistakes happen. You know it, we know it, and we won’t lie to you or try to place the blame on someone else if we’ve made an error in your ad. Most important, we won’t charge you for it.

6. READABILITY - The second-most frequent comment we hear from River Journal readers is “we read it cover to cover.” Our high quality content on every page helps to ensure that your ad is noticed. In addition, our monthly publishing schedule means that our magazine will stay in a reader’s possession for a long time. They don’t just skim the pages before tossing it in the recycle bin. These are the reasons why advertisers get noticed when they’re in our pages.

RATES

Advertising Rates as of August 2008

Back Cover $1,000

Inside Back Cover $900

Inside Front Cover $800

Full page: $700

2/3 Page: $476

1/2 Page: $385

1/3 Page: $245

1/4 page: $182

1/6th page: $126

1/8th: $95

1/12th page: $65

Small Business: $34

Custom ad sizes/prices are available on request. Add 15 percent to the price for full color advertising.

Prices listed are for display ads that appear one time.

Reserved placement for an ad is available at an additional charge of 10% of the display advertising price

Classified ads are $15 for 35 words and must be pre-paid.

AD DIMENSIONS

Ad Sizes (in inches, width x height) - there are several options for some sizes

Full page: 7.45 x 9.6
2/3 Page: V- 4.85 x 9.6 | H- 7.45 x 6.25
1/2 Page: V- 3.65 x 9.6 | H- 7.45 x 4.7
1/3 Page: V- 2.3 x 9.6 | H- 7.45 x 3
1/4 page: V- 1.75 x 9.6 | H- 7.45 x 2.215
1/6th page: V-2.3 x 4.65 | H-7.45 x 1.5
1/8th page: V- 1.75 x 4.9 | H- 3.65 x 2.215
1/12th page:V- 2.3 x 2.25
Small Business: 2.3 x 1

PUBLICATION DATES 2008

Look for your River Journal on the first of every month.

DEADLINES

Deadline for each issue is the 15th of the month prior to publication.

WEBSITE ADVERTISING

Main page Banner- $35 per month Main page tile - $25 per month Main page real estate - $35 per month

Section Banner - $25 per month (four sections available, email for more details)

Section Tile - $20 per month (four sections available, email for more details)